Wednesday, December 17, 2008

Brand to Watch



Brand to Watch: Black Orchid


It looks like there's a new celebrity favorite in town-- Black Orchid. Black Orchid denim, launched in March 2008 and is the brainchild of designer Julien Jarmoune who, feeling like the market was saturated with ostentatious designs, decided to create an elegant "basic" jean that would appeal to women of all ages. The origins behind the name are interesting-the black orchid is considered rare and highly desirable, thought to have unique powers. The brand already has an A-list following, seen on the likes of Halle Berry, Marcia Cross, Jessica Alba, Kim Kardashian and Selena Gomez. These high-end jeans are luxurious yet affordable At $98 scoop yourself a pair asap at Catch 22.

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